About
Italian brand, Portuguese soul.
Founded in Milan in 2022 by Madalena (Madu), Portuguese by birth and Italian by choice.
MADU’s essence is all about revealing beauty in simplicity. Inspired by timeless elegance, MADU combines minimal and modern lines that fully adapt to different body types and are precisely cut to highlight women's unique shapes. Carefully crafted, modern, effortless yet elegant.
More than just swimwear. Designed to be worn anytime, anywhere.
After producing the first Season in Portugal, we brought the production of Season 2 to Italy to reduce our footprint, using 100% Italian fabrics. We are committed to a responsible production, with most of our swimwear using ECONYL® regenerated Nylon and producing limited quantities under fair conditions.